I’ve been watching the talks at the IHT Luxury conference, and taking lots of notes. One of the most compelling talks was by Andrew Hunt, co-founder of Aduna, a line of premium African beauty products based on the fruit from the Baobab tree. Product marketing aside, his message was intelligent and succinct: the dialogue about Africa needs to be elevated from aid and fairtrade to commerce of products and services bought for their value (utilitarian, aesthetic…), not out of pity. I am with him. Here is a visual summary of his slides.
Love African products for what they are. There’s a lot of good stuff out there. Like Minku (see our selection of bags here).