Not projects in Africa but products from Africa

I’ve been watching the talks at the IHT Luxury conference, and taking lots of notes. One of the most compelling talks was by Andrew Hunt, co-founder of Aduna, a line of premium African beauty products based on the fruit from the Baobab tree. Product marketing aside, his message was intelligent and succinct: the dialogue about Africa needs to be elevated from aid and fairtrade to commerce of products and services bought for their value (utilitarian, aesthetic…), not out of pity. I am with him. Here is a visual summary of his slides.

Love African products for what they are. There’s a lot of good stuff out there. Like Minku (see our selection of bags here).


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