Simultaneously this month in 10 cities around the world (Copenhagen, Hamburg, Lagos, Miami, Milan, New York, Paris, Singapore, Tokyo, Washington DC), Social Media Week is going down. We, Minku creative director Kunmi and PR/Marketing manager Taiwo have been attending the events, meeting with people many of whose fingers leave their tweeting devices only long enough to shake our hands (it is social media week afterall), and flaunting the cute Social Media Week Lagos buttons we received upon registration.
It makes a lot of sense to be here because Minku is a company that was formed during the global peak of the Web 2.0/social media wave. LinkedIn was a few months away from its IPO, a movie on the Facebook CEO was one of the year’s big Oscar winners, and Nigerian president Goodluck Jonathan was wising up to twitterville (he now has 902,000 Facebook likes, not bad for the president of a country often described in slow terms like emerging, developing and third-world).
So, yeah. Social Media Week Lagos. Monday morning saw us attending the Entrepreneurship in the Digital Age panel discussion and the Afripolitans Landing Reception, while on Tuesday it was all about ‘Smartvertising’ using big data and social media marketing for Africa development.
Day 1 was definitely ‘it’ for me. Old classmates with their fresh faces, people excited about the potential of a full room of young and upwardly mobile folks like themselves. In the evening, we headed over to the Four Points Sheraton for the aforementioned reception, and in my case, it was a perfect opportunity for me to get an in-depth one-on-one response to a question I had asked earlier in the day (PS thanks Maaden!).
Love and happiness to all the good folks I met at the events, from Adaku who has worked with us at Minku on several occasions to Dumola, who was classmates with me cough cough, thirteen years ago.
And love to you guys for reading, we’ll be attending some more events today and tomorrow.