There is a joy in seeing very pretty things showcased together, and a thrill in knowing you can choose to own any of them at the click of a button. Natalie Massenet’s Net-A-Porter showed us we didn’t have to go to a Dolce and Gabbana store window or the Prado Museum to feel that high — it could be delivered, via high-resolution images, multiple-angle shots, and smart copy, with a click of a button or the swipe of a finger. With the new-era Net-A-Porter seeming to focus on scale and lose a bit of its indie charm, here are six of the freshest curated luxury sites to visit now.
- Totokaelo: if the name hasn’t already convinced you that this Seattle-based e-commerce and bricks-and-mortar retailer is Japanese in its philosophy, the sparseness of its design will. Rachel Comey, Yohji Yamamoto, and Maison Martin Margiela aren’t big accounts that are stocked everywhere, but therein lies Totokaelo’s finesse. Influence: Japan.
- Matches Fashion: I love the matches. You love the matches. Everybody loves the matches. Lanvin, Loewe, Oscar de la Renta, Matches’ selections each season are the creme of the crop of some of the most artisanal designers, of which there aren’t many left. Influence: Western and Southern Europe.
- Minku: Speaking of artisanal designers, Minku has a small, artisanal e-commerce presence with a handmade feel. Were there a slow-food movement equivalent for clothing and accessories, Minku would be a firm member. Erring on the side of having too few merchandise items, what this Nigerian brand does have — leather bags, luggage, leather-bound journals, glass-bead bracelets, and densely-woven cotton clothing — awakens desire through attention to detail in both creation and presentation. Influence: Nigeria and the sub-Sahara.
- Browns Fashion: How such a small London boutique managed to catch the eye at Net-A-Porter/Colette levels is still a mystery. One guess is that it is down to the fearlessness of their buyers. It’s the brands you know, like Del Pozo, Balenciaga, Olympia Le-Tan and Dolce & Gabbana, but some of their most desirable pieces. Browns Fashion is currently owned by FarFetch, a fashion e-commerce site that aggregates third-party boutiques/brands to sell on its site so seamlessly, it would have made this list were its zero-inventory ‘marketplace’ model not so different from the other e-tailers on the list. Influence: UK, Southern Europe.
- Luisa Via Roma: The name is long, but if you remember the order of all its vowels, it delivers a pretty selection of items. Like with Net-A-Porter, you may have to filter through quite some stuff to get to the heartwarming items (case in point: 1,682 items in the Fashion Jewelry category alone), but they are there. Brands: Dolce and Gabbana, Jimmy Choo, Chloe, Saint Laurent, Dries Van Noten, Bottega Veneta. Influence: Western Europe.
- Kuznetsky Most-20: Named for its address in Moscow’s upscale Kuznetsky Most (Blacksmith’s Bridge) street, this online destination stocks all the cool-kid brands from the USA and Europe, as well as some of Russia’s finest casual wear designers. The selection includes Ashish, Off-White, Heron Preston, Gosha Rubchinskiy, Cav Emt, and Yeezy. Hip hop culture is alive and thriving beautifully in Moscow. Influence: USA, Russia.
Have we missed some of your favorite inspirations for a wine o’clock merch browse? Include them in the comments!