Minku Fifth Anniversary Pop-up event in Lagos – pictures

Here are the pictures from the pop-up event held in Lagos on April 9, 2016. It was at Stranger, our stockist in Lagos. There isn’t much to say besides thank you to all the amazing people who came, saw, and interacted with the products. It felt like hosting a day-long interactive museum (see the pictures to understand what I mean), and as someone whose thesis work was the exploration of meaning-making via an interactive installation, that couldn’t make me any happier.MinkuPopUp5 MinkuPopUp4 MinkuPopUp3 MinkuPopUp2

Kayode (not pictured), Tunde (above), and I did the set up in the morning, while Kachi photographed us at work. She also created an 8-second video collage of the space (new window), that lets you get a 360 degree feel of it. I had this whole idea of hanging some bags from the ceiling, but in the end I was lazy and didn’t feel like climbing and reaching. I still did, but it was easier to hang bags off the wall than it was to hang them from the ceiling. I really wanted to incorporate the chairs, and Kayode and I finally devised a way to do so that fit with the flow of the rest of the exhibit, while beautifully showcasing our bracelets and notebooks.

MinkuPopUp8MinkuPopUp14Tunde could immediately see the essence of each bag, and devise how best to showcase that. By essence, I might simply mean interior. He knew that a black backpack is a black backpack until you flip it inside out, turn it upside down, and hang it by its straps like S&M gear, so people can see, feel, and interact with all the love that went into making it. Even something as little as flipping a buckle strap so people could see its aso-oke flip-side, made all the difference to how the work was communicated, and the exhibition enjoyed.

MinkuPopUp1 MinkuPopUp10 MinkuPopUp9aMinkuPopUp38 MinkuPopUp37 MinkuPopUp36If I had known that Simi was asking which notebook was my favourite one so she could buy it, I would have thrown her off the scent, he he :-)

MinkuPopUp35 MinkuPopUp34 MinkuPopUp33 MinkuPopUp32 MinkuPopUp31 MinkuPopUp30 MinkuPopUp29 MinkuPopUp28 MinkuPopUp27 MinkuPopUp26 MinkuPopUp25 MinkuPopUp24Here (center) is the amazing person that co-runs Stranger, the space that has been our stockist for a while now. He is wearing red instead of black because he knows that on show day, the designer wears black :-) Or maybe just a case of late laundry. But, really, he seldom wears colour.

MinkuPopUp23The MVP (most valuable product, winning product, star interactivity player…) may have been our notebooks. Prior to show day, we had them wrapped up in the store, with details on their inspiration and design on an information card that you can see if you squint at the bottom of the picture above. Unwrapping them on show day really helped get people to interact with the vegetable tanned leather, banana paper, bamboo, wood bark, and in some cases aso-oke that went into making each one. Needless to say, Stranger now stocks them unwrapped. We still wrap them upwhen we mail to you via our online store, but only because they make such great gifts.

MinkuPopUp22 MinkuPopUp21Each guest left with a box containing a cupcake (or two) that said Minku at five. They got to choose from three cupcake flavours, including red velvet and chocolate. A fun souvenir that showed up on more than a few Instagram feeds that evening.

MinkuPopUp20 MinkuPopUp19Uche and I are always entertaining eachother. A livelier friend, I think it is not possible to find :-) And she has a bag line now that is simply amazing.

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Our new catalogs were an integral part of the exhibit, and in some pictures, you can see guests flipping through them. There’s a flipshow of it on our instagram (new window). Still, feeling the evanescence of the decomposing leaf-collage exterior in your hands is the only way to truly experience it, and the cool news is that we mail one to our clients with each order.

MinkuPopUp40 Shop Minku online at minku.com. Some pictures made it to our instagram, but aren’t on here. I hope you check them out too.

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